Digital data entrepreneur and strategist Chuck Hemann gave a talk yesterday about trends in analytics at the S.I. Newhouse School of Public Communication. He highlighted new research frontiers in social media listening and advised that social and digital data should not be limited to public relations and marketing.
For the content curators in the audience Hemann gave this pearl of wisdom: visual content trumps copy; For the journalists/publishers, he offered a new take on the five-W’s:
What are people saying about your brand?
Where are people talking about your brand?
When are people talking about your brand?
Who is talking about your brand?
Why are people talking about your brand?
Hemann can be found on twitter and he is co-author of the soon to be released book Digital Marketing Analytics: Making Sense of Consumer Data in a Digital Word.
Ioanna Gika lets her Kimono hang out during her performance in the Schine Underground last night.
Fresh off a performance at the South by Southwest Festival (SXSW), the LA-based Gothic meets Grunge band, Io Echo played a short set for students at Syracuse University last night. The show was filled with pulsating rhythms and a rapid-fire projection/light show. Io Echo opened for Juke Box the Ghost.
Tamar Smithers sang classics from the soul music songbook as well some contemporary favorites.
Bravo to the Community Folk Art Center (CFAC) for breathing some life into Third Thursdays and spicing up things along the Connective Corridor (Midtown section) during their Journey Through Music of the African Diaspora series. The most recent installment of the Journey, which was called a salute to Women in Music, featured local divas Erika Lovette and Tamar Smithers. These sophisticated ladies belted out sweet soul music (from original compositions to spirituals to Lena Horne to Beyonce and Mary J) and worked the capacity crowd like it was the Essence Music Festival.
This was the final installment of the JMAD for the season. The series previously included acts such as Samba Laranja and Akuma Roots.
Erika Lovette gave the crowd just enough divatude during her performance and she also gave a shout out to local musicians Charles “CJack” Jackson and Eddie “EJ” Dowdell.
