Hooked on Data

Digital data entrepreneur and strategist Chuck Hemann gave a talk yesterday about trends in analytics at the S.I. Newhouse School of Public Communication.  He highlighted new research frontiers in social media listening and advised that social and digital data should not be limited to public relations and marketing.

For the content curators in the audience Hemann gave this pearl of wisdom: visual content trumps copy; For the journalists/publishers, he offered a new take on the five-W’s:

  • What are people saying about your brand?
  • Where are people talking about your brand?
  • When are people talking about your brand?
  • Who is talking about your brand?
  • Why are people talking about your brand?

Hemann can be found on twitter and he is co-author of the soon to be released book Digital Marketing Analytics: Making Sense of Consumer Data in a Digital Word.

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